Our success formula

Code of Conduct

At S.AI.L, we believe business gets done between people. Not systems. Not processes. People - period

This Code of Conduct reflects who we are and how we work. It guides every conversation, every decision, and every relationship we build. We share it with you because transparency matters

This Code helps us stay true to our values when the pressure is on and the stakes are high

You will find no corporate speak here. No buzzwords. No empty promises. Just clear statements about how we treat each other and how we serve our clients

This is our commitment to you

Ethics

We never accept or offer bribes in any form. We prohibit kickbacks, referral fees, and facilitation payments. Our integrity is non-negotiable

We assess the moral implications of our AI systems. We comply with applicable law and behave ethically. When in doubt, we reflect and act appropriately

Client-First Commitment

Client-first commitment

We put our clients' best interests first. Like lawyers serving their clients, we maintain professional duty and unwavering loyalty. We understand our clients effortlessly and stay reliably on their side

We help clients see fresh perspectives without forcing our views. We provide reasoning, not just conclusions. We give options, increase understanding, offer recommendations, and let clients choose.

We challenge assumptions gently. We stay calm under pressure. We remember what clients tell us and act with honour in all dealings

Recruitment

Every job vacancy gets openly advertised. We do not use candidate referral systems

When two candidates show equal merit, we use positive action. Independent assessment guides these decisions

Inclusion

Everyone communicates in English. This ensures full participation regardless of background or ability. We chair online meetings to be direct and open about views

We seek consensus and create psychologically safe environments. People share ideas, knowledge, and directions freely. We act like real people, not roles

Growth Mindset

Growth mindset

We ask 20% of the time. We listen 80% of the time. We treat constructive feedback as a gift

We help each other think through problems. We separate logic from emotion. We criticise and correct gently while telling the truth

Long-Term Relationships

Long-term relationships

We are in it for the long haul. Relationships matter more than current issues. We stay consistent and dependable

We use humour to diffuse tension. We put issues in context through stories and examples. We remember that few problems are completely unique

Professional Standards

Professional standards

We maintain confidentiality. We do not gossip about others. Our values guide every interaction

We stay smart and help others see their own intelligence. We make people feel comfortable while taking issues seriously

Accountability

We live these principles daily. We hold ourselves and each other accountable. We continuously improve how we serve clients and support colleagues

This Code of Conduct reflects our commitment to excellence, integrity, and the trusted advisor relationship we build with every client

Khaled Shivji - Chief Executive Officer & Founder

2 August 2025

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